Sunday 15 December 2013

Notifying new releases

Notify your customers about new releases in your store. It could be a new book from Harry Potter series, or a new iPhone. You can reach out to your customers via Email, SMS, or your company's app. Include information about release date, how they can pre-order the product and any discounts they can avail of on that product. Use that opportunity to drive traffic back to your website.

Do not notify the customers about each and every product addition to your site though. It might just irritate them. In your website, define configurations about how customer would want you to reach out to them and on what sort of events. Contact the customers only if they have given consent to get notifications about those new releases.

Allocate some space on home page of your site (a tab on your mobile app) displaying the new releases. You can implement notify me feature on the product page and let the customers interested in the product know when the product is available for order.  Please do read our previous post on the same: What is Ecommerce Notify Me service


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