Friday, 24 January 2014

Customer reviews

Customer reviews help the customer to decide whether the product is good or not? Will it suits him? Today many customers are deciding based on customer review. If your website do not have reviews, they may go to another site to read them, and perhaps buy from there only.
Types of reviews
  1. Direct customer reviews: The reviews written by the customers or users
  2. Editorial reviews: Reviews done by other firms or editors of books
  3. Certified user review: The review given by the actual purchaser.
  4. Fake reviews:  Review written by some one related to product owner, masking as non related customer
Customer can give ratings say one star to five star, and you can classify them as per ratings and show them.You can learn a lot from seeing Amazon customer reviews, as they have one of the best review system. Priorities the most helpful reviews on front page. The Alchemist book customer reviews screen shot is mentioned below

How to build such review system

  • First you need to build Review collection mechanism.
    • First send invitations to product purchasers to  review the product 
    • Review submission form/UI. Initially you can just start with Google forms
    • Enter those reviews in the DB
  •  Show the reviews on the product page, prioritise the helpful ones, and classify based on the ratings.

 B2B Products

  • There are few products which help you in collecting the reviews and displaying the reviews.
  • There are few firms which sells direct reviews collected from their website. One of such product is Reviews42 and Powerreviews
Please do let us know if you aware of other such products.  Check these things before you decide on one vendor
  • It is better to do A/B split testing to see the reviews effect on the conversion ratio.
  • Is there any change in customer behavior, engagement time after the reviews?
  • Complexity of integrating with the system?
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