Types of reviews
- Direct customer reviews: The reviews written by the customers or users
- Editorial reviews: Reviews done by other firms or editors of books
- Certified user review: The review given by the actual purchaser.
- Fake reviews: Review written by some one related to product owner, masking as non related customer
How to build such review system
- First you need to build Review collection mechanism.
- First send invitations to product purchasers to review the product
- Review submission form/UI. Initially you can just start with Google forms
- Enter those reviews in the DB
- Show the reviews on the product page, prioritise the helpful ones, and classify based on the ratings.
B2B Products
- There are few products which help you in collecting the reviews and displaying the reviews.
- There are few firms which sells direct reviews collected from their website. One of such product is Reviews42 and Powerreviews
- It is better to do A/B split testing to see the reviews effect on the conversion ratio.
- Is there any change in customer behavior, engagement time after the reviews?
- Complexity of integrating with the system?
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