Monday, 27 January 2014

Product page

Product page contains the information about product, it's description, images and its attributes. The good product page is direct representation of your website or business quality. The bad product page makes your web site untrustworthy.

Importance of Product page

  • Incomplete product page drives so many customer calls to ask about the product page. The good lean business culture directly sees the root cause as bad product page and corrects it.
  • Incorrect product page or non-availability of product images, can causes wrong or misplaced product ordering and product returns. 
  • Visitors may leave your website, if they could not find enough information about the product

Every product is uniquely represented by one product id. An order consists of list of products. In the website database, one order id should be mapped to multiple product ids. The product data is added to the database in multiple tables. The data is extracted to show in case of page view.  So the important issue is how to get the accurate product data. We are listing few methods

How to get the product data

  • Get the data from the supplier:  Ask the supplier - person who is selling you the product, to provide the data
  • Get the data from Manufacturer’s website:  Nokia phone details you can get from Nokia website. Similarly Nikon camera details you can get from Nikon website
  • Crawl another website: Only if they permit: Usually after certain calls the big websites block your IP. Please do check robots.txt file before doing that.

Please let us know if you know any other ways, we will add the same.

On the general side of knowing, one very good article explaining the good product page from beingpractical.com




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